Do we need another social network when we already have Facebook, Twitter, Google+ and a load of image sharing applications? According to Streetlife, which sent letters to homes in Fitzrovia over the past week, the answer is yes.
What sets Streetlife apart from other social networks is that it is aimed at residents in the same geographic area — neighbourhoods just like Fitzrovia all over the UK.
“Streetlife is a British social network for local communities,” they say. “We have a simple aim: to help people make the most of where they live by connecting with their neighbours and sharing practical information, advice and resources.”
Based in Covent Garden Streetlife is also backed by Archant Digital Ventures, part of the company that publishes regional newspapers including the Ham & High, Islington Gazette, and Hackney Gazette.
In the mailout to Fitzrovia, residents were invited to sign up and participate in the free online community. Local charities and community groups are also invited to set up a free page on the social network.