The Fitzrovia Partnership Business Improvement District has taken a step to clean up its act and improve its public image… if they could get things to fit properly.

Man riding cargo bike.
Cleaning up. But a design gaff leaves The Fitzrovia Partnership’s corporate branding obscured on the Christiania cargo bike.

A new initiative by the Fitzrovia BID is a cleaning service — additional to Camden Council’s street cleaning — with a dedicated team member employed to tackle fly-tipping and rubbish on the streets.

The vehicle they are using is a brand new Christiania cargo bike, named after the anarchist community in Copenhagen — a strange choice of image for a public-private partnership and progeny of rapacious property developer Derwent London. We think they are probably not aware of its provenance.

The three-wheeled cycle was spotted in Whitfield Street earlier today complete with corporate branding. But due to a design gaff the rubbish Fitzrovia BID got the dimensions wrong and most of their name is obscured by the cover fitted to the cargo box.

Still, at least they are making the effort. It only took them three years to get this far.