View from street of laundrette showing classic fascia sign.
The graphically interesting laundrette fascia sign. Photo: Fitzrovia News.

The laundrette on Cleveland Street in Fitzrovia closed this month leaving a shop full of old machines, an interesting old sign, and a lot of disappointed locals.

View from street of laundrette with former fascia sign saying Pauletta Sportswear Co. Ltd. With telephone number EUS 7352.
The old signage behind the laundrette sign is revealed. Photo: Clive Jennings.

I noticed last night that the Cleveland Street Launderette signs — which were graphically very interesting themselves — have been removed to reveal a magnificent, older hand-painted sign for ‘PAULETTA SPORTSWEAR CO. LTD.’ available on the telephone at EUS 7352. 

While there I witnessed locals rolling up with trolleys of washing, only to be disappointed by the closure.