Saritamar Limited has applied to Westminster Council for a variation of their premises licence at Honey and Smoke, 216 Great Portland Street, in Fitzrovia West.
Currently the business has permission to sell alcohol for consumption on the premises from 10am to 11.30pm, Monday to Thursday; 10am to midnight, Friday to Saturday; and from 12noon until 10.30pm on Sunday.
The application states they want to convert “the front of the premise to a deli, adding off licence sales of quality wine to the offering”.
Permission is now sought to add the sale of alcohol to drink off the premises to the licence and to remove an existing condition on the licence to allow this.
To view the details of the application and to make a comment, see the application on Westminster Council’s website.
26/00087/LIPV, Honey and Smoke, 216 Great Portland Street, London W1W 5QW.
A public consultation on the application is open until 27 March 2026.
Residents in the City of Westminster can make use of free advice from the Licensing Advice Project at Citizens Advice Westminster, and should also contact the Fitzrovia Neighbourhood Association with any comments they wish to make.
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