Licensing application: ground floor and basement, 51 Cleveland Street

Nebbia E Luce Ltd has applied to Westminster City Council for a new premises licence for the ground floor and basement at 51 Cleveland Street in Fitzrovia West.

Permission is sought for the sale of alcohol to drink both on and off the premises from 9am to 11pm, Monday to Sunday.

According to the application, the business is “a merchant of fine wines and distilled alcoholic beverages, supplying products primarily to trade customers”.

The applications states: “A Licence is required for promotion, demonstration and sale of products directly to non-trade customers from its business premises which is principally an office and administrative base.

“A licence will allow the business to offer alcohol sales to customers invited to the premises or who are attending a pre-arranged and pre-booked event.”

These events include wine and spirit tasting for wine and spirit trade professionals, including buyers, sommeliers, distributors, members of the press, and private clients.

It will not operate as a public house, bar or general retail outlet open to the public on a walk-in basis. states the applicant.

Premises opening hours are needed 24 hours a day, seven days a week for staff access, according to the application.

To view the details of the application and to make a comment, see the application on Westminster Council’s website.

26/07261/LIPN, 51 Cleveland Street, London W1T 4JH.

A public consultation on the application is open until 26 October 2026.

Residents in the City of Westminster can make use of free advice from the Licensing Advice Project at Citizens Advice Westminster, and should also contact the Fitzrovia Neighbourhood Association with any comments they wish to make.

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