Fire engine outside Lore of the Land pub, Conway Street, Fitzrovia.
The London Fire Brigade attended a small fire at The Lore of the Land pub in Conway Street. Photo: Fitzrovia News.

Fire fighters were called to tackle a blaze at a Fitzrovia pub seven months to the day after a previous fire damaged the building.

The London Fire Brigade (LFB) attended the Lore of the Land pub in Conway Street on the morning of Sunday 23 January. The fire was small and was quickly brought under control.

The pub is owned by film director Guy Ritchie who also has a house in Fitzroy Square.

In a statement, LFB said:

“Three fire engines and around 15 firefighters were called to a fire at a pub on Conway Street in Fitzrovia.

“A third floor balcony was damaged by the fire and an air conditioning unit was destroyed. Thirteen people left the building before the arrival of the Brigade. There were no reports of any injuries.

“The Brigade’s 999 Control Officers took 18 calls to the fire.

“The Brigade was called at 11.37 and the fire was under control by 12.24. Fire crews from Soho and Paddington fire stations attended the scene.

“The Brigade’s fire investigators believe the fire was accidental and caused by electrical fault within an air containing unit,” said LFB.

On 23 June 2021 around 70 fire fighters attended a much more serious fire at the pub.