An “interactive museum” could come to a site in Fitzrovia previously occupied by a bank, according to a planning application submitted to Camden Council this month.
The Museum of Illusions, which has over 60 locations worldwide including one in Manchester, would occupy 1,105 square metres at ground, first and second floor of premises that were used by Barclay’s at 6-17 Tottenham Court Road.
It would be their first London venture and only the second in the UK.
First established in Zagreb, Croatia, in 2015, the museum offers a “visual, sensory, and educational experience designed to engage your sense of wonder and shift your perspective through the science behind optical illusions”.
The company are staying tight-lipped about their plans for the Tottenham Court Road site and did not respond to The Fitzrovia News for comment.
According to the planning application they intend to operate from 9am to 10pm every day of the week, and a gift shop would be on the ground floor.
Permission is sought for “flexible use” of the site which “may include the display or retail sale of goods, sale of food and drink for consumption (mostly) on the premises or other appropriate commercial services”.
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