Street sign says Camden, Charlotte Street, W1.
Filming is due to take place from 10am to 1pm. Photo: The Fitzrovia News.

Filming for an advertising feature is due to take place on Charlotte Street and surrounding streets on one morning this month, according to a letter sent to local residents and business owners.

Footage will be shot outside the Virgin corporate office at 50a Charlotte Street, and then nearby on the Camden part of Charlotte Street.

Additional filming will take place on Goodge Street, Percy Street, Whitfield Street, Windmill Street, Tottenham Street and Scala Street.

Filming will be of short interactions between Mo Farah and members of the public, carried out by up to 12 film crew between 10am and 1pm on Tuesday 19 May.

Production company Electric Sunshine say there will be minimal, handheld equipment used and no road closures, traffic management or parking suspensions in place.

The security and production team will ensure that pavements are not obstructed so that their is little disruption to businesses and residents, says director Ian Cholerton in the letter.

Filming is managed by Camden Film Office on behalf of Camden Council. Film production companies must adhere to the terms and conditions set out by the film office

Residents and business owners who have any concerns about the filming can contact the location manager via the details in the letter below or contact Camden Council via its Filming in Camden page.

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