A public consultation on a Locally Led Urban Development Corporation (LLUDC) for Euston — which would include the northern part of Fitzrovia and Bloomsbury — is due to be launched in January 2027, says Camden Council.
The news of yet another development corporation was first sprung on residents in November 2025 when the then council leader Richard Olszewski introduced a report on the proposal to Camden’s cabinet of senior councillors.
Since then, little has been said publicly by Camden but last month the Ministry of Housing, Communities and Local Government published a 52 page “Euston Opportunity Brochure” that was produced in partnership with the council.
In it, the northern part of Fitzrovia and Bloomsbury is identified for an additional 1,000 to 1,500 new homes but starting 25 years from now.
“This area presents opportunities for residential-led intensification in a highly accessible central London location, focused along the Euston Road frontage and extending into Bloomsbury,” states the brochure.
Within the whole development area, which extends across three council wards, at least 6,000 additional homes are planned “with a significant proportion of affordable and social rented homes alongside estate renewal”.
Yet no detail about the proportion of affordable and social rented homes is provided and Camden Council has not identified specific opportunity sites and has still not revealed very much useful detail about the proposals.
At a planning policy meeting on Thursday 12 November officers were still giving little away. Just six paragraphs were presented in a report to a rather bewildered group of councillors who were told that a public consultation would be carried out from January to March 2027.
Subject to the necessary government legislation being implemented, the LLUDC would launch in late 2027, which suggests that a lot of detail has been discussed and written up behind closed doors yet has not been let out for public scrutiny.
Councillor Jim Monahan (Green, Holborn and Covent Garden) questioned officers on the size of the development corporation area and raised concern that a “huge chunk of Camden” would be taken out of the hands of elected councillors and “the way we make decisions on planning matters”.
Officers responded saying that Camden Council “would remain the oversight authority” but the planning committee of the LLUDC would have at least 50 per cent “independent” decision makers with elected councillors making up a minority of members.
Monahan also questioned why the Fitzroy Square conservation area, the northern part of Bloomsbury and the Ossulston Estate in Somers Town was included in the Euston development zone.
He asked that detailed justification should be included in the forthcoming report for the cabinet meeting in January because he feared that important decisions affecting a large part of the borough would be put into the hands of largely un-elected people.
An officer confirmed that a justification of the included area would be in the report to cabinet in January.
The officer claimed that there had been ongoing consultation with local stakeholders, and there is a public meeting to brief local residents at a venue in North Gower Street on Thursday 19 November.
However, when The Fitzrovia News checked the meeting details it was closed to any more attendees as it is at full capacity and we are not aware of any residents or community groups in Fitzrovia been notified.
Camden Council policy and performance planning committee, Thursday 12 November 2026. Agenda. Webcast.
Ministry of Housing, Communities and Local Government: Euston Opportunity Brochure: An independent document setting out housing and wider growth opportunities in the Euston area.
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